New Agency Registration

Dear Travel Partner,


Thank you for your interest in Norwegian Cruise Line, we are delighted that you are interested in partnering with us and look forward to warmly welcoming you to the Norwegian family and supporting your growth with our Partners First philosophy.


The Partner First program was established over ten years ago and is our commitment to long-term travel partner success. Our goal is to provide easier and more profitable business growth opportunities for you, our trusted travel partners. We deliver this by focusing on three pillars, Investment in You, Investment in Our Product Offerings, and Investment in The Guest Experience. All three work in tandem for success!


Joining us offers you a variety of tools to grow your business such as Norwegian Central our exclusive traveler partner portal where all travel partner resources can be found, including Marketing Headquarters (MHQ) our marketing hub which offers you customizable marketing materials, NCL Help – a searchable database of NCL information, and NCLU our educational hub that creates a pathway for you to learn and earn cruise discounts!


Ready to get started? Let's get you and your agency set up to Learn, Promote, Book, and Connect to all things Norwegian. For smooth sailing, the registration process should be completed by the agency owner, authorized director, officer, or manager.


You will need the following credentials in order to complete your registration.

  • Completed IRS W-9 form for US Agencies

    • plus one of the following:
  • ARC/IATA/TRUE appointment letter
  • Copy of CLIA Certificate
  • Copy of the agency Business License indicating travel as the principal business; if a Canadian agency: TICO license or GST
  • Authorized letter from affiliated Consortium, if applicable.


For questions regarding this form you may contact the New Agency Department at newagency@ncl.com.

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  • ARC/IATA/TRUE appointment letter
  • Copy of CLIA Certificate
  • Copy of the agency Business License indicating travel as the principal business; if a Canadian agency: TICO license or GST
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  • A - This is intended to re-confirm and obtain your written acknowledgment of, and agreement to, Norwegian Cruise Line Holdings LTD. (NCLH) longstanding policy prohibiting the use of automatic dialing equipment, text messages, and faxes that your travel agency may use to promote business with your customers and to procure new customers. In 1991, Congress enacted the Telephone Consumer Protection Act (“TCPA”). The law restricts telephone solicitations (also known as telemarketing) and the use of automated equipment to contact consumers. On May 16, 2013, the governmental agency charged with implementing and construing the provisions of the TCPA, the Federal Communications Commission (“FCC”), determined that companies who do not directly telemarket, fax or text may be held vicariously liable for calls that are made by others. Based on the FCC’s interpretation of the law, NCLH may be held vicariously liable for any automated prerecorded calls, faxes, and texts you send that violate the TCPA. That means that by using telemarketing to promote your business and referring to NCLH’s goods, products, and services during the call or in the fax or text, your travel agency can potentially make NCLH liable for your company’s actions. To be clear, NCLH does not endorse or authorize the practice of placing automated calls to consumers with prerecorded telephone messages, faxing, or texting during which any of Norwegian’s goods, services, or products are mentioned. Your failure to comply with this policy will result in Norwegian taking action up to and including placing your travel agency on a permanent “no book” status.
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